This Peppa Pig vinyl figure is released by Funko in their POP! Animation x Peppa Pig vinyl figure series.
Funko POP! is a crossover vinyl figure series by Funko and other famous franchises such as Disney, Pixar, DC Comics, Marvel Comics, Simpsons, South Park, Uglydoll, etc. Each POP! figure is about ~3" to ~5" tall and crafted in a Japanese anime/manga super-deformed style (NOTE: due to the unique design of each character, the actual size of the figures may be smaller or bigger than stated).
The POP! Animation x Peppa Pig series features characters from the British preschool animated television series that follows Peppa, an anthropomorphic female piglet, and her family, as well as her peers portrayed as other animals.