This Asuna figure is released by Banpresto in their EXQ x Sword Art Online statue figurine series.

Banpresto's EXQ series focuses on pursuing the character and all the elements attached to it, and reflecting the original character's "ideal authenticity" on the molded figurine. The figure in the series aims for a harmony between fiction and reality. The EXQ figure series goes along the company's strategy of making very high quality fixed pose, non-articulated figures, going over the market segment occupied by higher price competitors. According to Banpresto, EXQ can stand for "EXtra Quantum".

In the story, Asuna Yuuki (結城 明日奈) is a fictional character who appears in the Sword Art Online series of light novels by Reki Kawahara. She is mononymously more commonly known as just Asuna (アスナ Asuna), her player name in the eponymous video game which the novels are set in. Asuna appears as a lover of Kirito; as well as the female lead, she is in the novels a sub-leader of the Knights of the Blood Oath (血盟騎士団) guild, notable for being the strongest guild in Aincrad. She is depicted as having earned a reputation as a skilled player in-game, giving her the nickname Flash (閃光), which, coupled with her physical attractiveness, have made her well-known and sought after by other players.