This Aether vinyl figure is released by Funko in their POP! Games x Genshin Impact vinyl figure series.
Funko POP! is a crossover vinyl figure series by Funko and other famous franchises such as Disney, Pixar, DC Comics, Marvel Comics, Simpsons, South Park, Uglydoll, etc. Each POP! figure is about ~3" to ~5" tall and crafted in a Japanese anime/manga super-deformed style (NOTE: due to the unique design of each character, the actual size of the figures may be smaller or bigger than stated).
The POP! Games x Genshin Impact series features characters from the action role-playing game that features an anime-style open-world environment and an action-based battle system using elemental magic and character-switching. The game is free-to-play and is monetized through gacha game mechanics through which players can obtain new characters and weapons. The base game is expanded on a regular basis through patches using the games as a service model.