This Bendy figure is released by Funko in their Mystery Minis x Rick & Morty figure series.

Funko POP! is a crossover vinyl figure series by Funko and other famous franchises such as Disney, Pixar, DC Comics, Marvel Comics, Simpsons, South Park, Uglydoll, etc. Each POP! figure is about ~3" to ~5" tall and crafted in a Japanese anime/manga super-deformed style (NOTE: due to the unique design of each character, the actual size of the figures may be smaller or bigger than stated).

The POP! Games x Bendy and the Ink Machine features characters fromthe puzzle-action-horror game franchise that focuses on Henry, a retired cartoonist, who returns to the old studio he worked at upon an invitation from his old colleague, studio owner Joey Drew, and discovering numerous secrets about the abandoned studio, while being hunted down by Bendy, an ink monster that resembles the company's most popular character.