This Gidget vinyl figure is released by Funko in their POP! Movies x The Secret Life of Pets vinyl figure series.
Funko POP! is a crossover vinyl figure series by Funko and other famous franchises such as Disney, Pixar, DC Comics, Marvel Comics, Simpsons, South Park, Uglydoll, etc. Each POP! figure is about ~3" to ~5" tall and crafted in a Japanese anime/manga super-deformed style (NOTE: due to the unique design of each character, the actual size of the figures may be smaller or bigger than stated).
The POP! Movies x The Secret Life of Pets features characters from the 2016 3D comedy animation that is about the lives our pets lead after we leave for work or school each day.