This Heffer vinyl figure is released by Funko in their POP! Animation x Rocko's Modern Life vinyl figure series.
Funko POP! is a crossover vinyl figure series by Funko and other famous franchises such as Disney, Pixar, DC Comics, Marvel Comics, Simpsons, South Park, Uglydoll, etc. Each POP! figure is about ~3" to ~5" tall and crafted in a Japanese anime/manga super-deformed style (NOTE: due to the unique design of each character, the actual size of the figures may be smaller or bigger than stated).
The POP! Animation x Rocko's Modern Life series features characters from the animated series that centers on the surreal life of an anthropomorphic Australian-immigrant wallaby named Rocko as well as his friends: the gluttonous steer Heffer, the neurotic turtle Filburt, and Rocko's faithful dog Spunky.