This Scooby-Dum figure is released by Funko in their POP! Animation x Scooby-Doo Specialty Series Vinyl Figure series.

Funko introduces the Specialty Exclusive series to recognize their most special accounts and loyal retailers. Every month, two major exclusives – one POP! Vinyl and one Dorbz – will be announced. They can only be acquired from boutique retail, specialty stores, local comic book shops and qualified online retailers.

Funko POP! is a crossover vinyl figure series by Funko and other famous franchises such as Disney, Pixar, DC Comics, Marvel Comics, Simpsons, South Park, Uglydoll, etc. Each POP! figure is about ~3" to ~5" tall and crafted in a Japanese anime/manga super-deformed style (NOTE: due to the unique design of each character, the actual size of the figures may be smaller or bigger than stated).

The POP! Animation x Scooby-Doo series features characters from the TV cartoon that follows 4 teenagers -- Fred, Daphne, Velma, and Shaggy -- and their talking Great Dane named Scooby-Doo, who solve mysteries involving supposedly supernatural creatures.