This Twilight Sparkle vinyl figure is released by Funko in their POP! My Little Pony x My Little Pony vinyl figure series.
Funko POP! is a crossover vinyl figure series by Funko and other famous franchises such as Disney, Pixar, DC Comics, Marvel Comics, Simpsons, South Park, Uglydoll, etc. Each POP! figure is about ~3" to ~5" tall and crafted in a Japanese anime/manga super-deformed style (NOTE: due to the unique design of each character, the actual size of the figures may be smaller or bigger than stated).
The POP! My Little Pony x My Little Pony series features characters from the Hasbro franchise, such as Twilight Sparkle, Applejack, Fluttershy, Rarity, Pinkie Pie, Rainbow Dash, etc.